Client Challenge:

• A leading consumer brand sought to engage younger audiences in Hong Kong’s dynamic retail landscape while gaining actionable insights into their preferences for targeted marketing. The client faced challenges in creating an interactive, personalized experience that resonated with children and their parents, while also collecting valuable customer data without compromising user enjoyment.
• They required an innovative digital solution that fostered brand connection, encouraged creativity, and provided robust analytics to inform marketing strategies, all while maintaining a seamless and engaging user experience.

Our Solution:

Decoder developed a bespoke DIY mobile app featuring 3D shoe customization, designed to captivate young users and provide the client with actionable data insights. Drawing on our expertise in interactive digital solutions, the app was tailored to enhance customer engagement and brand loyalty. Key components included:

• 3D Customization Interface: Built a user-friendly mobile app (for iOS and Android) allowing kids to customize shoes with a 360-degree view, enabling color changes, pattern additions, and sticker placements to foster creativity and brand connection.
• Data Collection and Analytics: Integrated real-time data capture to collect parent contact information and children’s customization preferences (e.g., colors, patterns) during the user journey, with a secure backend for data storage and analysis.
• Engaging User Experience: Designed an intuitive, visually appealing interface with smooth 3D rendering, ensuring accessibility for young users and compatibility across devices.
• Real-Time Insights Dashboard: Provided the client with a web-based dashboard to view real-time analytics on user preferences, behavior patterns, and demographic data, enabling targeted marketing campaigns.

Outcome:

• Enhanced Customer Engagement: Over 80% of app users (kids aged 6–12) completed at least one shoe customization, spending an average of 10 minutes per session, fostering a strong connection with the brand.
• Increased Brand Loyalty: Parents reported a 50% increase in positive brand perception due to the app’s engaging and creative experience, leading to a 30% rise in repeat purchases.
• Operational Efficiency: The real-time analytics dashboard reduced the client’s customer research time by 60%, streamlining marketing strategy development.
• Market Reach: The app’s engaging design and social sharing features drove a 45% increase in brand visibility on social media, attracting new customers in Hong Kong and beyond.