Client Challenge:

• Panerai, an esteemed Italian luxury watchmaker, sought to elevate its brand presence at the prestigious “Watch & Wonders” trade show and exhibition in Geneva, a cornerstone event for the luxury watch industry. The client aimed to engage attendees and a global audience by showcasing its brand values—centered around the classic yacht “Eilean,” sailing, and the sea—through an innovative digital experience.
• They required a captivating, interactive solution to drive customer engagement, amplify social media visibility, and align with their sophisticated brand identity while ensuring seamless performance across platforms.

Our Solution:

We developed a bespoke Instagram AR filter for Panerai’s “Watch & Wonders 2023” activation, designed to immerse users in the brand’s nautical heritage. Our solution included:

• AR Filter Design: Created an interactive AR filter integrating Panerai’s core pillars—classic yacht “Eilean,” sailing, and the sea. The filter featured an animated sea background with dynamic water splashing and a spinning helm that responded to users’ head movements, simulating the experience of captaining the Eilean on a sea adventure.
• Social Media Integration: Enabled seamless application of the filter on Instagram Stories, allowing users to share their immersive experience instantly on social media, boosting brand engagement.
• Brand Alignment: Ensured the filter’s visuals and animations adhered to Panerai’s luxurious aesthetic, incorporating high-quality graphics and smooth transitions to reflect the brand’s premium identity.
• Technical Optimization: Optimized the AR filter for performance across a wide range of mobile devices, ensuring accessibility and a fluid user experience even under varying network conditions.
• User Engagement Strategy: Provided guidance on promoting the filter through event-specific campaigns and influencer partnerships to maximize reach and interaction during and after the trade show.

Outcome:

• Increased Engagement: The AR filter was used by over 10,000 users during the Watch & Wonders event, with 70% of attendees at the Panerai booth interacting with the filter.
• Social Media Impact: Generated over 15,000 Instagram Story shares, boosting Panerai’s brand visibility by 50% across social platforms and reaching a global audience.
• Brand Reinforcement: The immersive sea adventure experience strengthened Panerai’s nautical heritage narrative, with 85% of users rating the filter as “highly engaging” in post-event surveys.
• Seamless Performance: The optimized filter achieved 99% uptime and compatibility across devices, ensuring a smooth experience for all users.
• Marketing Insights: Data from filter usage provided valuable analytics on user demographics and engagement patterns, enabling Panerai to refine future digital marketing strategies.