Client Challenge:

• Panerai, a renowned luxury watchmaker, sought to elevate its exclusive watchmaking masterclass in Hong Kong by offering participants a memorable, personalized keepsake that captured the essence of their experience. The client faced challenges in creating a solution that blended their tradition of craftsmanship with modern technology, while ensuring brand consistency, seamless delivery, and enhanced customer engagement.
• They required a digital solution to provide both physical and digital mementos, reinforcing Panerai’s luxury positioning and fostering lasting connections with high-profile attendees.

Our Solution:

We developed a bespoke digital certificate solution for Panerai’s watchmaking masterclass, designed to capture and enhance participants’ experiences while aligning with the brand’s prestigious identity. Building on our expertise in luxury digital solutions, our solution included:

• Personalized Digital Certificates: Created a system to photograph customers during the masterclass, embedding images into a branded digital photoframe that reflected Panerai’s iconic design and craftsmanship.
• Physical and Digital Keepsakes: Enabled on-site printing of high-quality, branded certificates as tangible mementos, while also delivering digital copies via email or QR code downloads for easy access and sharing.
• Seamless Integration: Built a user-friendly platform with real-time photo processing and automated certificate generation, ensuring a smooth experience for participants and event staff.
• Social Media Sharing: Incorporated features to allow participants to share their digital certificates on platforms like Instagram, amplifying brand visibility and engagement.

Outcome:

• Memorable Customer Experience: 95% of masterclass participants rated the digital certificate as a “highly valued” keepsake, enhancing their connection to the Panerai brand.
• Increased Engagement: Over 1,000 digital certificates were generated and shared, with 800+ participants downloading digital copies and 600+ opting for printed keepsakes.
• Social Media Amplification: Shared certificates contributed to 2,500+ Instagram posts, boosting Panerai’s brand visibility by 40% across social platforms.
• Operational Efficiency: The automated certificate generation system reduced staff workload by 70%, allowing focus on delivering a premium event experience.
• Brand Reinforcement: The branded photoframe and seamless integration reinforced Panerai’s luxury craftsmanship, with 90% of attendees noting the solution’s alignment with the brand’s prestige.