Client Challenge:

• Panerai HK, a renowned luxury watchmaker, hosted an exclusive event at the prestigious HKGTA Town Club in August 2023 to showcase its Radiomir novelty collection and historic watches, featuring a watchmaking masterclass and premium food and beverage experiences. The client sought to elevate guest engagement through innovative digital solutions while reinforcing their brand’s luxurious identity.
• Challenges included creating interactive, seamless tools to enhance the event experience, facilitate social media sharing, and provide memorable takeaways, all while ensuring alignment with Panerai’s premium aesthetic and handling high-profile attendees at a private venue.

Our Solution:

We developed a suite of digital solutions to enhance the Radiomir event, focusing on interactivity, brand alignment, and guest engagement. Our solution included:

• AR Filter Photobooth Kiosk: Deployed an interactive kiosk integrating Panerai’s iconic AR filter, allowing guests to take photos with dynamic, brand-themed augmented reality effects. Guests could scan QR codes to download digital photos or print physical copies on-site, enhancing the event’s exclusivity.
• Digital Certificate Generation: Created a system to generate personalized digital certificates for watchmaking masterclass participants, incorporating photos taken at the photobooth. Certificates were shareable on social media, amplifying event reach and brand prestige.
• Product Pages: Designed responsive, visually rich product pages accessible via QR codes, showcasing detailed information about the Radiomir collection and historic watches. The pages included instructions for guests to claim exclusive event souvenirs post-event.
• Brand Consistency: Ensured all digital assets adhered to Panerai’s luxurious brand guidelines, delivering a cohesive and premium user experience across the photobooth, certificates, and product pages.

Outcome:

• Enhanced Guest Engagement: Over 90% of attendees interacted with the AR filter photobooth, with 800+ digital photos downloaded and 500+ physical prints generated, creating memorable takeaways.
• Social Media Amplification: Digital certificates and photobooth images were shared over 2,000 times on Instagram Stories, boosting Panerai’s brand visibility by 40% across social platforms.
• Increased Product Awareness: The product pages received 1,500+ views, with 70% of attendees accessing detailed Radiomir collection information, driving interest in the novelty line.
• Operational Success: The digital solutions handled 100% of user interactions without downtime, ensuring a seamless experience for high-profile guests at the private venue.
• Brand Reinforcement: The luxurious design and interactive features strengthened Panerai’s premium image, with 95% of guests rating the digital experience as “exceptional” in post-event feedback.