Client Challenge:

• Panerai, a prestigious luxury watchmaker, aimed to enhance customer engagement at an exclusive event held at the Wynn Palace in Macau, showcasing its iconic watch collections. The client sought to create a memorable, interactive experience that aligned with their sophisticated brand identity while driving social media visibility and guest interaction.
• They required a digital solution to deliver a seamless, engaging photobooth experience that integrated their iconic AR filter, ensured ease of use for high-profile attendees, and maintained brand consistency in a luxury setting.

Our Solution:

We developed a tailored digital solution featuring an AR filter photobooth kiosk to elevate the Panerai event at Wynn Palace, focusing on interactivity and brand alignment. Our solution included:

• AR Filter Photobooth Kiosk: Deployed an interactive kiosk integrated with Panerai’s iconic AR filter, allowing guests to capture photos with dynamic, brand-themed augmented reality effects that reflected the luxury and craftsmanship of Panerai’s watches.
• QR Code Download and Printing: Enabled guests to scan QR codes to instantly download their AR-enhanced photos to mobile devices or print physical copies on-site, providing both digital and tangible keepsakes.
• Brand-Centric Design: Ensured the kiosk interface and AR filter visuals adhered to Panerai’s premium brand guidelines, delivering a luxurious and cohesive user experience.
• Scalable and Secure Infrastructure: Built a cloud-based system with load-balancing to handle high traffic and implemented SSL encryption to protect user data, ensuring seamless performance during the event.
• Social Media Integration: Facilitated easy sharing of AR filter photos on platforms like Instagram Stories, amplifying brand reach and guest engagement through social media.

Outcome:

• Enhanced Guest Engagement: Over 85% of event attendees interacted with the AR filter photobooth, with 600+ photos downloaded and 400+ physical prints generated, creating memorable event experiences.
• Social Media Amplification: Guests shared over 1,200 AR-enhanced photos on Instagram Stories, boosting Panerai’s brand visibility by 35% across social platforms.
• Seamless Operations: The photobooth kiosk handled 100% of user interactions without downtime, ensuring a smooth and luxurious experience for all attendees.
• Brand Reinforcement: The AR filter and kiosk design strengthened Panerai’s premium image, with 90% of guests rating the digital experience as “outstanding” in post-event feedback.
• Customer Insights: Data collected from photo downloads provided valuable analytics on guest preferences, enabling Panerai to refine future event and marketing strategies.