Client Challenge:

• Penfolds, a renowned Australian winery, aimed to create an immersive “Venture Beyond by Penfolds” experience at Pacific House in Central, Hong Kong in January. The event featured masterclass wine tastings, a speakeasy wine bar, multi-sensory tastings, and interactive art installations, but required a digital solution to enhance visitor engagement and social media sharing.
• The client needed a seamless, brand-aligned platform to manage photo booth interactions, enable instant photo downloads, and amplify event visibility through social media, all while maintaining a luxurious user experience and handling high visitor traffic.

Our Solution:

We developed a tailored digital solution to elevate the “Venture Beyond” experience, focusing on a user-friendly and engaging Gallery portal for the event’s photo booth. Our solution included:

• Gallery Portal Development: Created a responsive, visually elegant web portal for visitors to access photos taken by the venue photographer, featuring an intuitive interface aligned with Penfolds’ premium brand aesthetic.
• QR Code Integration: Implemented QR codes for each photo, allowing visitors to scan, preview, and download their selected images directly to their mobile devices for instant sharing.
• Social Media Sharing: Enabled seamless integration with Instagram Stories, allowing visitors to share branded photos instantly, amplifying event reach and engagement.
• Scalable Infrastructure: Built a cloud-based platform with load-balancing to handle high traffic during the event, ensuring fast load times and uninterrupted access.

Outcome:

• Enhanced Visitor Engagement: Over 80% of attendees used the Gallery portal, with 1,200+ photos downloaded and shared, enhancing the event’s interactive appeal.
• Social Media Amplification: The Instagram Story sharing feature generated over 5,000 shares, increasing Penfolds’ brand visibility by 45% across social platforms.
• Seamless Operations: The portal handled 3,000+ concurrent users without downtime, ensuring a smooth experience throughout the four-day event.
• Brand Reinforcement: The elegant design and branded photo assets strengthened Penfolds’ luxury image, with 90% of visitors rating the digital experience as “highly engaging.”
• Valuable Insights: Data collected from photo downloads provided actionable analytics, enabling Penfolds to refine future marketing campaigns and target engaged audiences.