Client Challenge:

• An iconic Italian luxury watch manufacturer aimed to celebrate its 20th anniversary in Hong Kong with a high-profile event at the Landmark Atrium in Central in October. The client faced challenges in managing visitor registrations efficiently, delivering engaging and interactive experiences, and maintaining their prestigious brand image.
• They required a digital solution to streamline RSVPs, provide on-site engagement, and leverage social media to amplify brand visibility while adhering to strict brand guidelines and ensuring a seamless user experience.

Our Solution:

We developed a suite of digital solutions to enhance the anniversary event, focusing on user engagement, operational efficiency, and brand alignment. Our solution included:

• RSVP Website: Designed a sleek, responsive website for visitor registration, featuring an intuitive interface for RSVPs and automated email confirmations with personalized QR codes for check-in.
• QR Code Scanner System: Implemented an on-site QR code scanning system to confirm visitor registrations at the venue, ensuring fast and accurate attendance tracking.
• Interactive QR Code Displays: Integrated QR codes at various event zones, allowing visitors to scan and access detailed product information, including watch specifications and heritage stories, via their mobile devices.
• Instagram AR Filter: Created a custom Instagram AR filter enabling visitors to film themselves in an immersive “diving with sharks” experience, shareable via Instagram Stories to boost social media engagement and brand exposure.
• Brand Consistency and Security: Ensured all digital assets adhered to the client’s luxury brand guidelines and implemented secure data handling to protect visitor information, with robust hosting to manage high traffic.

Outcome:

• Streamlined Operations: The RSVP website and QR code scanner reduced check-in time by 60%, enabling seamless event management for over 2,000 attendees.
• Enhanced Visitor Engagement: The interactive QR code displays increased product exploration by 50%, with 70% of visitors accessing detailed watch information during the event.
• Social Media Impact: The Instagram AR filter was used by 1,500+ visitors, generating over 10,000 Instagram Story shares and boosting brand visibility across Hong Kong and beyond.
• Brand Amplification: The event’s digital solutions reinforced the client’s luxury image, resulting in a 40% increase in social media followers and positive media coverage.
• Customer Insights: Data collected from RSVPs and QR code interactions provided valuable analytics, enabling the client to refine future marketing strategies and customer targeting.