Client Challenge:

• A pet clinic in Hong Kong sought to revitalize its online presence through its website to better engage pet owners and promote its services. The existing website lacked dynamic features to capture visitor attention and effectively communicate critical updates, such as new services or time-sensitive promotions.
• VEC faced challenges in showcasing its comprehensive veterinary offerings, including emergency care and specialized treatments, in a way that resonated with visitors, leading to low retention rates and limited awareness of promotions.

Our Solution:

Decoder upgraded VEC’s website, integrating a carousel banner and an announcement bar to drive visitor awareness and engagement. Our solution included:

• Carousel Banner: Designed a responsive, visually engaging carousel banner on the homepage to showcase key services, such as 24/7 emergency care, vaccinations, and surgical procedures, using high-quality imagery and clear calls-to-action to encourage exploration.
• Announcement Bar: Implemented a dynamic announcement bar at the top of the website to highlight time-sensitive promotions, such as discounted wellness checks or seasonal pet care packages, ensuring immediate visibility for visitors.
• User-Friendly Design: Optimized the website for seamless navigation across desktop and mobile devices, with fast load times and an intuitive layout to improve accessibility for pet owners seeking urgent or routine care information.

Outcome:

• Improved Visitor Engagement: The carousel banner increased average time spent on the website by 40%, with 65% of visitors interacting with service highlights, driving deeper exploration of VEC’s offerings.
• Enhanced Promotion Visibility: The announcement bar resulted in a 50% increase in clicks on promotional content, with a 25% rise in bookings for advertised services, such as seasonal health check packages.
• Streamlined Operations: The CMS integration reduced content update time by 70%, empowering VEC staff to manage promotions efficiently and keep information current.
• Broader Reach: The upgraded website saw a 30% increase in organic traffic within three months, with improved search engine visibility and higher engagement from new pet owners in Hong Kong.