Client Challenge:
- A non-profit academic body in Hong Kong, sought to modernize its outdated website to better serve its community of scholars, translators, and language enthusiasts. The existing website suffered from an unintuitive user interface, limited functionality, and outdated content management capabilities, making it difficult to engage users or provide up-to-date resources.
- The client required a revamped website that was informative, user-friendly, and aligned with their mission to promote translation studies, while ensuring accessibility and ease of maintenance for non-technical staff.
Our Solution:
We delivered a comprehensive overhaul of the Hong Kong Translation Society’s website, focusing on both front-end and back-end enhancements to create a modern, user-centric platform. Our solution included:
- Front-End Redesign: Developed a clean, responsive, and visually appealing interface using modern web technologies (HTML, CSS, JavaScript) to enhance user experience across desktop and mobile devices.
- Back-End Optimization: Implemented a robust content management system (CMS) to enable non-technical staff to easily update content, such as event listings, publications, and member resources.
- Enhanced Functionality: Integrated features like a searchable database for translation resources, an events calendar, and a membership portal to improve user engagement and accessibility.
- SEO and Performance Optimization: Improved site speed and search engine visibility to attract a broader audience, including academics and professionals in translation studies.
Outcome:
- Improved User Engagement: Website traffic increased by 60% within three months of launch, with users spending 40% more time exploring resources and event pages.
- Enhanced Usability: The intuitive CMS reduced content update time by 70%, empowering non-technical staff to manage the site efficiently.
- Increased Visibility: SEO improvements led to a 50% increase in organic search traffic, connecting the Society with new members and partners.
